Bold Women in Business




It’s time to step up to your potential – are you ready?

The What

BOLD WOMEN IN BUSINESS is the ultimate destination for powerful and authentic female business leaders in Arizona.

We are bringing together movers, shakers and influencers who are willing to share their game-changing secrets to success and hand you powerful tools and knowledge to help you make a bold leap in your own life and business.

Whether you are running your own business, leading an organization or a non-profit, – YOU can discover the game-changing strategies from the Valley’s leading women — from thought leaders to top executives to business owners.

This event will be full of inspiration and empowerment so YOU can make big bold changes in the world – don’t miss out!


Dare to be different. Be a pioneer. Be a leader. Be the kind of woman who in the face of adversity will continue to embrace life and walk fearlessly toward the challenge.

– Oprah Winfrey

The Why

After arriving in Scottsdale from Europe, I had to use local networking to build a new business and life for myself and my family.

I arrived here knowing nobody.

Zero contacts. Zero clients. Zero support system.

What became obvious was that while there were many different groups supporting and empowering women, there were very few high-level groups that supported women who had already achieved a level of success and were ready for their next bold move. Conversations that go beyond the typical “start up”- what do you do? What type of clients are you looking to work with?

I was craving conversations about making a bigger difference rather than worrying about where the next paycheck was coming from. How to grow and scale a business and keep my sanity in check. How to lead effectively without being perceived as a b*tch. How to be successful in business AND honor my commitments to my husband and children. How to give back while growing a business. And I didn’t want theory – I wanted to hear real stories from real women about the truth about what it takes to be successful in business AND in life.

4 years later I decided to create the event that I dreamed of being invited to because I had identified a crucial missing link in Arizona for business women who have already achieved a level of success and are ready to play bigger (on their terms) and who are looking to surround themselves with other powerful quality women.


You can tell who the strong women are, they’re the ones building each other up instead of tearing each other down.

– Brené Brown

The Event

This event is specifically designed for:

•  Women professionals, business owners and entrepreneurs

•  Self-employed professionals and business owners generating 6, 7 and 8 figure revenues who crave deeper connection, bigger thinking and higher level conversations

•  Women with big hearts who juggle business, family, community and self

•  Women who understand the importance of building supportive communities

•  Women who understand that in order to take care of business you must first take care of yourself

•  Women who know that in order to succeed in business they need support and accountability

•  Women who want to be powerful without losing their femininity

•  Women who want to lead with courage, care and compassion

•  Women who ultimately know that we are stronger and better together

It’s time to step up to your potential – are you ready?

Join powerful conversations that connect women with their passion, inspire higher-level thinking and deliver grounded practical advice.

If you have the desire within you to make the world a better place and to be an inspiring role model for leading with integrity and excellence then join us.


I think the best role models for women are people who are fruitfully and confidently themselves, who bring light into the world.

– Meryl Streep

A Bold Woman is:

•  An Authentic Leader

•  An Inspiring Role Model

•  A High Achiever

•  An Agent of Change

•  Living Life Purposefully on Her Terms

•  Committed to Entrepreneurial Excellence

•  Whole-hearted and Generous


If you are always trying to be normal, you will never know how amazing you can be.

– Maya Angelou

The Experience

Participate in powerful conversations that connect women with their passion, inspire higher level thinking and deliver grounded practical advice

Expand your personal network, as you connect with other quality women, who are also ready to experience a huge leap in their leadership, business and contribution

Engage in interactive sessions that are focussed on your highest potential and expanded possibilities yet grounded in timeless wisdom and practical application. You will be able to see all that you can be from a new perspective whilst being supported and celebrated for your success thus far.

A gourmet lunch, coffee/tea breaks, and Bubbles & Bites Sonoran Cocktail Reception are provided for all participants and sponsors.


We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.

– Sheryl Sandberg

The Boutique Village

The Boutique Village is your opportunity to discover and connect with unique products and expert services.

From beauty to business – we’ve got it covered. Each vendor has been carefully selected for the quality of their work and services with one clear purpose in mind – to help women be better and stronger.

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.

– Arianna Huffington

The Benefits

Here are the fabulous benefits you will get:

•  Build your own network of high-quality women who are leading change in business

•  Gain powerful insights that inspire change in your own business

•  Make authentic connections and build new friendships to support you on your business and personal journey

•  Develop a new mindset to take your own leadership to the next level

•  Generously pay it forwards – a portion of the proceeds from this event will go to charitable organizations that empower women in our community

•  Be energized by spending a whole day in the presence of the most fabulous women in the Southwest


I think the truth of the matter is, people who end up as ‘first’ don’t actually set out to be first. They set out to do something they love and it just so happens that they are the first to do it.

– Condoleezza Rice


Bold Women in Business is about empowering women and also honoring the men who support and invest in their success.

We love ‘Manbassadors’ supporting powerful women at this inaugural event.

Manbassador noun  /manˈbasədər/
1. used to describe an evolved man who embraces and champions the power of women, diversity and gender equality.

If you are a man who actively supports women in business, then you are lovingly invited to join us.


Too many women are sacrificing their dreams to make their men comfortable with their underachievement. Follow your passion, and if he loves you, he will do everything to support you.

– Derrick Jaxn

Giving Back

We’re not shy about sharing how to be more successful in your business and life. Because we know that by making more, we can also give more to others who truly need our help. That’s why contributing to charitable causes and helping those who are close to our own hearts is an important part of our core philosophy and purpose.

When you make an investment in your own success through attending an event like this, it’s not just you who benefit – you’re also contributing to supporting our favorite charitable causes.

At the BOLD WOMEN IN BUSINESS event this year, we will be highlighting and contributing to the wonderful work done for women by the Fresh Start Women’s Foundation. Celebrating a quarter century of service, Fresh Start Women’s Foundation has been on a mission to provide education, resources and support for women to help them positively transform their lives and strengthen our community. The non-profit organization provides a variety of programs and services focusing on career, education, and life skills and offers supportive services such as mentoring, social work and family law support to assist them in reaching their full potential.

To learn more about becoming a mentor, volunteer, or contributor, visit


In the future, there will be no female leaders. There will just be leaders.

– Cheryl Sandberg, COO, Facebook



“The Phoenix Business Journal has a long history of supporting women in business throughout the Valley. From our daily coverage online and in print, to events honoring women business leaders and mentors, to my passion for promoting businesswomen in our community, we have been fortunate to work with great organizations along the way. Vanessa Shaw’s Bold Women in Business is another outstanding opportunity for the PBJ to connect with passionate, strong, powerful women. We are thrilled to be partnering with Vanessa and her team on this event!”

– Ilana Lowery, Editor in Chief, The Phoenix Business Journal


Meet our Expert Panel showcasing the Valley’s most accomplished women and their journey to success

Lauren Bailey, CEO & Co-Founder, Upward Projects


Kristi Hall, Founder, Conscious Connections


Drena Kusari, Phoenix General Manager, Lyft


Pamela Teagarden, Founder, Authentum


Dr. Susan Wilder, MD & Founder, Lifescape


Photo courtesy of Carl Schulz

Susan Wilcox, Owner & Founder, The Herb Box



Meet our fabulous Breakout Speakers

Transformational Business Storytelling: Growing Your Impact, Influence, & Results

Karen Dietz, Founder, Just Story It


Storytelling is the secret to unlocking your impact and increasing your influence. Without it, you will have tougher time connecting with audiences, leaving alignment, money, and opportunity on the table. Learn:

  • The difference between transformational and transactional storytelling
  • The 4 essential mindsets that will bring you storytelling success
  • Best practices for inspiring the best in people
  • The most efficient way to build your storytelling skills

Steve Jobs did it. Warren Buffet does it. And now you can do it too.

Join business storytelling bestselling author, speaker, and coach Karen Dietz in this interactive session.

The “Yes” Factor: 3 Insider Secrets for Turning Prospects into Clients and Clients into Fans

Dana Busterna, DirectPay


In this session, Dana will talk about her experiences at DirectPay and offer front-line tips about:

  • How to convert your mailing list of prospects into paying clients
  • The secrets to avoiding chargebacks and negative client reviews
  • Best practices for creating contracts that protect your business
  • How to create processes and pricing that encourage repeat buying and client loyalty

From Panic to Profit: What Thriving Business Women Must Know About Their Numbers

Brooke Lively, Founder, Cathedral Capital


Women typically start their own businesses because of a passion – but that passion rarely includes the tough financial aspects of a business. When confronted with the reality of knowing your numbers, there can be a lot of fear, stress and shame (not to mention lost sleep!).

Successful business women have learned that if they focus on just a few key figures in their business, it can make an enormous difference. In this session we will cover:

  • What profit is (and what it’s not) and why it’s not a dirty word
  • How to plan for profit (and cash flow) while rapidly growing and scaling a business
  • How to create a road map to navigate the financial pitfalls that many entrepreneurs encounter

Join Brooke to get new insights into your numbers and gain the understanding and confidence necessary to both rapidly and sustainably scale your business into profitability.

Step Up. Stand Out. Be Freaking Awesome.

Arlene Pedersen, Founder, Be Freaking Awesome


You are talented, have the drive and a TON of potential, but if you do not have a compelling brand and message, you may end up being the best-kept secret. In this session you will learn:

  • The direct correlation between your brand, message and mindset
  • Three critical elements that your dream customers want to see more of
  • Exactly how valuable a developed brand can be to your bottom line

Your brand is the foundation of your business, attracts your ideal customers, a guidance system for making important decisions and above all, access to a more fun in your business. Join Arlene and see how you can take your brand to Freaking Awesome!

Your Prosperity Picture – Smart Money Moves to Turn your Vision into Reality!

Shanna Tingom, Co-Founder, Heritage Financial Strategies


Ever wonder why you aren’t reaching the success you feel you should be? Not just financially, but with life in general? Want to learn more about a proven system that will help you overcome your personal barriers and which will help you learn to better manage your money, while designing the life you envision so you can achieve the future you dream of?

  • Learn about recent developments in neuroscience which you can use to help you reach your financial goals.
  • Learn about the 5 step system designed to help accomplish those goals.
  • Learn how to begin on your path towards creating the financial and personal future of your dreams.

Don’t put off personal and financial success any longer. The time is now to remove obstacles that stifle success. Join Shanna’s session so that you can learn how to achieve what you were born to achieve and have the success you’ve only imagined.


These individuals and organizations are playing a leading role in building Arizona’s premier event for authentic and powerful female leaders.

Stephanie Blackbird

Margaret Carson, Owner, C2C Consulting

Bridges Connor, President and Founder, COWB + CO

Cynthia Diehl, CEO/Founder, RISE Strengths

Nancy Hetrick, Founder, Smarter Divorce Solutions

MJ Jensen, Chief Idea Officer, IdeaMagic visionary marketing & CRM automation

Deborah Johnson, Principal, High-Stakes Communication

Alexia Matak, Director of Sales and Brand Management, Payroll Experts

Karen Nowicki, Owner/President, Phoenix Business Radio X

Laurel Roach, Owner, TriFIT Wellness

Angela Sticca Snyder, EA, MT, CEO, Taxanista

Jodi Towns, Brand Marketer/Promoter, Towns Consulting LLC

Ruth Urban, President and CEO, On The Money

Jackie Wszalek, Owner, Splash Printing and Marketing

Julie Xander, Founder, Lifestyle Jules

Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.

– Anne Sweeney, Former President at Walt Disney, Television Director





 8h00 – 9h00



Doors open to Ballroom

 9h00 – 10h30

General Session

 10h30 – 11h00

Coffee/Tea Break

 11h00 – 12h30

General Session

 12h30 – 2h00


 2h00 – 3h30

General Session

 3h30 – 4h00

Coffee/Tea Break

 4h00 – 5h30

General Session

 5h30 – 6h00

Break & Visit to Boutique Village

 6h00 – 8h00

Bubbles & Bites Sonoran Cocktail Reception



Event • Gourmet Lunch • Coffee/Tea • Bubbles & Bites Sonoran Cocktail Reception


Bring a Friend, Partner or Business Associate for only $197 (link to this special rate provided after registration)

Are you a group? Get 5 tickets for $197 each and a 6th ticket for FREE (email us to obtain this special rate).


guaranteedThere’s no risk involved in attending BOLD WOMEN IN BUSINESS which is backed by our 100% satisfaction guarantee.

If, after booking your ticket, for any reason, you are unable to join us in person for BOLD WOMEN IN BUSINESS:

You may receive a credit for your ticket purchase against any of our future live events or one of our programs.

Another option is that you can transfer your ticket, to allow a friend or colleague to attend in your place.

If neither of the above 2 options is possible, just let us know prior to May 3, 2017, and you will receive a refund of your purchase, minus a modest $20 administrative fee. From May 3, 2017, your ticket investment will be applied as a credit toward a future live event or program, due to contractual obligations with our event venue.


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Bold Women in Business
8711 E. Pinnacle Peak Rd.
PMB #228
Scottsdale, Arizona 85255
United States of America

Contact details
Phone: +1 (602) 730-5937